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Trying to track everything often leads to tracking nothing well. The smartest leaders know that clarity beats complexity. They don’t chase every metric—they focus on the ones that matter. Because when everything is a priority, nothing is

In OKRs: Strategy with Teeth, Janet Bumstead and Mark Dailey present a compelling case for using Objectives and Key Results (OKRs) as a strategic framework to drive clarity, alignment, and measurable impact across organizations. Far from being a trendy management tool, OKRs help leaders translate vision into action by setting bold objectives and tracking progress through specific, outcome-focused key results. The article outlines practical steps for successful implementation—starting small, securing buy-in, and prioritizing ruthlessly—while also warning against common pitfalls like confusing OKRs with KPIs or treating them as task lists. With real-world examples and department-specific OKRs, the authors show how this approach can transform strategy from static plans into dynamic execution.

In “KPIs: The Executive’s Compass,” Janet Bumstead and Mark Dailey argue that Key Performance Indicators (KPIs) are not just metrics—they’re strategic tools that help executives navigate complexity, align teams, and drive meaningful results. The article distinguishes KPIs from general metrics, emphasizing their role in measuring impact, guiding decisions, and linking daily actions to strategic goals. It outlines best practices for selecting, reviewing, and managing KPIs across organizational levels, and warns against common pitfalls like data overload and misalignment. Ultimately, KPIs are presented as leadership levers that foster clarity, agility, and accountability.

In Forecast or Fantasy?, Mark Dailey and I emphasize that real strategic planning starts with real numbers—not wishful thinking. As a RevOps strategist, I’ve seen how aligning finance and sales around grounded revenue targets can transform execution. Optimism is great, but it needs a reality check—especially when “happy ears” inflate forecasts. I encourage leaders to learn from past wins and failures, focus on the offerings that truly drive growth, and set SMART goals that bring clarity and accountability. Planning with purpose means turning vision into measurable results—and the best time to start is now.