Our Focus
Clarity, Control, Scalability
We work with executive teams to bring structure and visibility to revenue operations, reducing friction across functions and enabling better, faster decision-making. Our work is practical, implementation-driven, and designed to support long-term performance, not short-term fixes.
How We Work
Senior Expertise, Delivered Flexibility
Founded in 2009, Enroot provides senior‑level RevOps leadership on demand. We operate as an extension of our clients’ teams, adapting our level of engagement as priorities shift—whether through fractional leadership, targeted initiatives, or ongoing RevOps‑as‑a‑Service.
Who We Work With
B2B Organizations Navigating Growth and Complexity
We partner with executive teams at growth‑stage and mid‑market B2B companies who are scaling revenue, outgrowing their current systems, or seeking greater visibility and predictability. Our clients are often preparing for expansion, funding, or operational transformation and need experienced RevOps leadership without adding internal headcount.
Our Founder
Trusted Expertise, Integrated Thoughtfully
Founded in 2009 by Janet Bumstead, Enroot Strategies reflects more than two decades of hands‑on Revenue Operations experience. Janet has collaborated closely with Fortune 500 and growth‑stage organizations to strengthen Sales and RevOps functions, focusing on connecting strategy, systems, and execution to support scalable, predictable growth.
Beyond her client work, Janet is:
a Partner at EnrichIT!, an AI‑powered CRM and data enrichment platform
an Advisory Board Member and Operating Committee Member at the Next Generation Governance Group
is a Board Member at Friends of the University of Guelph
Janet is also an adjunct professor at Sacred Heart University, where she teaches courses related to sales, marketing and consumer insights. She previously taught at NYU in the MS Sc. in Integrated Marketing program. She regularly speaks on RevOps and the practical, responsible application of AI in go‑to‑market strategy.
Her perspective bridges industry practice, technology, governance, and education, grounded in hands-on operating experience and a focus on measurable outcomes.
Technology Leadership
Michael Rosola serves as Fractional Chief Technology Officer at Enroot Strategies, bringing 20+ years of technology experience at both the development and leadership levels of mid-market and Fortune 200 companies. Michael’s technical leadership allows Enroot Strategies to offer RevOps support that goes beyond planning and process. Strategy, systems, and execution are designed together, reducing friction between business goals and technical reality.
Our Partners
Trusted Expertise, Integrated Thoughtfully
We collaborate with a network of trusted technology and services partners to ensure revenue systems work as intended. Partnerships are selected based on fit, maturity, and client needs, always with the goal of strengthening alignment, visibility, and execution across the revenue operation.