History
Founded in 2009 by Janet Bumstead, Enroot Strategies brings Fortune 500 RevOps expertise to growing businesses. We specialize in aligning revenue operations—sales, marketing, and customer success—into a unified strategy that drives performance and growth. Our experienced team of partners delivers practical insights, scalable processes, and hands-on execution. We engage, empower, and execute—helping your business take root and thrive.
The name Enroot Strategies was chosen to reflect a deep belief: that lasting growth starts with strong roots. Inspired by Janet’s passion for cycling, teaching, and teamwork, Enroot is built on the same principles—commitment, resilience, and the power of a strong foundation. Whether in the classroom, on the bike, or in business, success comes from nurturing potential and growing with purpose. That’s what Enroot Strategies is all about.
Our Leadership Team
Janet Bumstead, Founder and CEO
Janet Bumstead, Founder and CEO
Janet is the founder of Enroot Strategies, where she helps organizations engage their teams, empower their operations, and execute with clarity through the foundational principles of Revenue Operations (RevOps). Since launching Enroot in 2009, Janet has worked with companies of all sizes to embed the “roots” of RevOps into their organizations for scalable, sustainable growth.
With deep experience building and leading Sales Operations in Fortune 500 companies, Janet delivers enterprise-level RevOps strategies to mid-market and growth-stage organizations. She is also a recognized speaker, recently sharing insights on the convergence of RevOps and AI, the impact of emerging technologies on go-to-market strategies, and engaging in a thought-provoking debate on the role of AI in academia.
Janet is an adjunct faculty member at Sacred Heart University’s Jack Welch College of Business & Technology. She leads the university’s Sales Minor program, where she designed and teaches two of the three core courses. In addition, she brings her industry expertise into the classroom through her Consumer Insights courses. She has also taught in graduate programs at NYU and Sacred Heart, guiding students through coursework in digital marketing, marketing automation, analytics, and capstone projects.
She serves on a Board of Directors at the University of Guelph, where she earned her Honors Bachelor of Commerce in Marketing. Janet also holds an MS in Strategic Marketing and an MBA from the University of Maryland.
Whether guiding clients, mentoring students, or speaking on the future of RevOps, Janet lives her mission to engage, empower, and execute in every aspect of life and leadership. Outside of work, she’s an avid downhill skier and competitive cyclist, channeling the same focus and drive into every run and race.
Business Partners
It takes a village. Through long-standing partnerships and successful collaboration with our trusted network of independent contractors, we offer our clients a deep and diverse pool of knowledge and experience—built on years of mutual respect, reliability, and shared success. We have the following dynamic experts that bring value to each and every engagement, and who can be deployed to client engagements immediately:
Communications Strategist
Our Communications Strategist partner helps organizations take root and grow through thoughtful, integrated digital strategies. Specializing in social media and digital communications, they craft clear, consistent messaging that strengthens brand presence, builds engagement, and supports long-term growth from the ground up.
CRM/Marketing Automation Administrators & Programmers
Our technical resources help businesses establish strong operational roots by translating customer and user needs into powerful, data-driven solutions. With deep expertise across platforms like Salesforce, HubSpot, Pardot, Marketo, SAP, Oracle, and a wide range of BI, data warehouse tools, and programming languages, they optimize system design, content, and access to support scalable growth and lasting impact.
Project Manager
The Project Manager lays the groundwork for success by guiding complex technical projects from initial sign-off to final production release. Rooted in flexibility and precision, they adapt to waterfall, agile, or hybrid methodologies to ensure each phase is aligned, efficient, and built to support long-term growth across platforms.
Enroot Strategies partners with Newport Partners to help businesses take root and flourish through every stage of growth. By aligning strategic initiatives with long-term value creation, and leveraging deep operational expertise, we guide leaders from scaling to exit with clarity and purpose. This collaboration is rooted in performance, unlocking potential and maximizing enterprise value so your business grows strong and thrives with intention.
Enroot Strategies partners with FirmSupport Software to lay strong technological roots that support scalable growth. Together, we ensure each deployment is grounded in strategy, enabling businesses to grow with stability, clarity, and purpose.
We are a CustomerCentric Selling® (CCS®) Partner, helping sales organizations lay strong roots with a buyer-driven, repeatable sales process. CCS® equips teams with proven tools and techniques to grow sales performance, scale success, and thrive in competitive markets—ensuring that growth is not only achieved but sustained from the ground up.
“Great things in business are never done by one person. They’re done by a team of people.”
- Steve Jobs