In Forecast or Fantasy?, Mark Dailey and I emphasize that real strategic planning starts with real numbers—not wishful thinking. As a RevOps strategist, I’ve seen how aligning finance and sales around grounded revenue targets can transform execution. Optimism is great, but it needs a reality check—especially when “happy ears” inflate forecasts. I encourage leaders to learn from past wins and failures, focus on the offerings that truly drive growth, and set SMART goals that bring clarity and accountability. Planning with purpose means turning vision into measurable results—and the best time to start is now.
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