OKRs: Strategy with Teeth. Why High-Performing Leaders Use Objectives and Key Results to Drive Real Impact.

In OKRs: Strategy with Teeth, Janet Bumstead and Mark Dailey present a compelling case for using Objectives and Key Results (OKRs) as a strategic framework to drive clarity, alignment, and measurable impact across organizations. Far from being a trendy management tool, OKRs help leaders translate vision into action by setting bold objectives and tracking progress through specific, outcome-focused key results. The article outlines practical steps for successful implementation from starting small, securing buy-in, and prioritizing ruthlessly, while also warning against common pitfalls like confusing OKRs with KPIs or treating them as task lists. With real-world examples and department-specific OKRs, the authors show how this approach can transform strategy from static plans into dynamic execution.