What Does Good Look Like?

In a world full of strong opinions, its data, clear, objective, and aligned with strategy, that separates good intentions from great outcomes. Whether you’re leading a startup or scaling a mature business, this piece dives into:

• Why “better than last year” isn’t always good enough

• How data defines reality and drives accountability

• What investors and buyers really want to see

• Why working on the business is just as critical as working in it